Biser is a family-run brand led by Vilma, Érico, and Rebeca.
Passionate about sports, they started making their own activewear when they couldn’t find pieces that were good, stylish, and affordable enough for their cycling routine. Everything is made by them carefully and intentionally, from design to delivery. I stepped in to create the narrative and bring its visual identity to life, reflecting who they are and what they believe in. Just real strategy, aligned with the people and the values behind it.
